The future of digital is rapidly transforming right before our very eyes.


Digital is inheriting the earth, and the generational shift is in full force as millennials and Gen X grow older and smartphones, computers, and tablets become the go-to options for media consumption.

But the rise of digital won't just affect news. Advertising and television will also face major disruption in the coming years.


For the past seven years, IGNITION, Business Insider’s flagship conference, has collected the best minds in media and technology to share what they see as the future. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, attendees learn what key trends to be aware of and what they need to do to stay ahead.


Henry Blodget opened the latest sold-out IGNITION conference with a presentation entitled The Future of Digital: The Next Big Thing. And he should know...Blodget is co-founder, CEO, and editor-in-chief of Business Insider, one of the most-read business and tech news sites in the world with more than 80 million visitors a month worldwide.


The presentation was put together with the help of the team at BI Intelligence, Business Insider's premium research service.


In the presentation, Blodget details where the future of digital is likely headed.

Here are some of the key takeaways:


  • Digital media consumption is growing. Everything else is shrinking.
  • Digital advertising is growing. Everything else is flat.
  • It's Google, Facebook, and then everyone else.
  • Traditional TV has passed its peak, but TV won't die.
  • The next big thing isn't smartwatches or glasses or even virtual reality.
  • And much more.


Business Insider IGNITION PT 전문은 아래와 같습니다.

acCXv0X.jpg b314xTo.jpg GGsNE9Z.jpg MPE8kyd.jpg ol4P3le.jpg htDgWIX.jpg 9FXoNeR.jpg xlyqa5E.jpg 29hyOa2.jpg jNus7K1.jpg 0XHorCX.jpg 9GR6fis.jpg 2aLEd5p.jpg pIewYtz.jpg yPPmQuG.jpg iQO9NmC.jpg khTwn2n.jpg Gxh3HEI.jpg KlOb0Hn.jpg f0pktHZ.jpg wKrMc0M.jpg uU7okyn.jpg YCoWFZx.jpg h1CREy9.jpg 7ZlI1l1.jpg EXZAzxr.jpg r8xyNlP.jpg kCk8s5t.jpg YPxwh4S.jpg qBrsu0w.jpg LsKd7RQ.jpg CySsbGe.jpg 3QSCNcl.jpg EYe8XpZ.jpg JU1LY3I.jpg dP5ie8q.jpg Bh1lzCc.jpg 2yzPSAC.jpg uJ6outu.jpg gR3TdTq.jpg qWIwTU5.jpg PSdsBkY.jpg y4937gF.jpg AwGxeG3.jpg kxs65c5.jpg


Source : Business Insider

번호 제목 글쓴이 날짜 조회 수
25 2017 트렌드노트 MART 2017.01.19 247
24 인상적인 광고카피 모음 MART 2017.01.19 5836
23 대한민국 인구전쟁(인구문제의 직관적이해) mart 2017.01.23 201
22 심화) 인구문제의 본질 - 서울대 조영태교수 MART 2017.01.23 168
21 세상을 바꾼 14가지 광고 - 1. 1907년 썬키스트 MART회장 2017.01.24 685
20 세상을 바꾼 14가지 광고 - 2. 1916년 I WANT YOU MART 2017.01.24 1401
19 도시브랜딩 - Case of new logo for Las Vegas mart 2017.01.31 242
18 세상을 바꾼 14가지 광고 - 3. We Can Do It MART 2017.01.31 1030
17 카카오뱅크, 18만계좌 돌파…시중은행 1년 실적을 12시간만에(종합) MART 2017.08.02 149
16 '대륙의 실수' 중국 샤오미 성공 요인 MART 2017.08.10 500
15 SNS 동영상 광고 vs 포털 검색광고, 어떤 매체가 더 효과적일까? MART 2017.08.10 173
14 세상을 바꾼 14가지 광고 - 4. Diamonds Are Forever MART 2017.08.18 1652
13 세상을 바꾼 14가지 광고 - 5. Give Yourself A Coffee Break! MART 2017.08.21 2350
» 디지털 시대 미디어의 미래 : The Next Big Thing MART 2017.09.05 1318
11 Top 10 Global Consumer Trends for 2017 - 1. Ageing: A changing narrative MART 2017.09.13 1448
10 Top 10 Global Consumer Trends for 2017 - 2. Consumers In Training MART 2017.09.15 934
9 Top 10 Global Consumer Trends for 2017 - 3. Extraordinary MART 2017.09.18 1984
8 Top 10 Global Consumer Trends for 2017 - 4.Faster shopping MART 2017.09.20 2587
7 Instagram's verification process has become very difficult for brands to navigate MART 2017.09.20 278
6 바카디, 새 CEO에 마헤시 마드하반 선임 MART 2017.10.11 130