The future of digital is rapidly transforming right before our very eyes.


Digital is inheriting the earth, and the generational shift is in full force as millennials and Gen X grow older and smartphones, computers, and tablets become the go-to options for media consumption.

But the rise of digital won't just affect news. Advertising and television will also face major disruption in the coming years.


For the past seven years, IGNITION, Business Insider’s flagship conference, has collected the best minds in media and technology to share what they see as the future. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, attendees learn what key trends to be aware of and what they need to do to stay ahead.


Henry Blodget opened the latest sold-out IGNITION conference with a presentation entitled The Future of Digital: The Next Big Thing. And he should know...Blodget is co-founder, CEO, and editor-in-chief of Business Insider, one of the most-read business and tech news sites in the world with more than 80 million visitors a month worldwide.


The presentation was put together with the help of the team at BI Intelligence, Business Insider's premium research service.


In the presentation, Blodget details where the future of digital is likely headed.

Here are some of the key takeaways:


  • Digital media consumption is growing. Everything else is shrinking.
  • Digital advertising is growing. Everything else is flat.
  • It's Google, Facebook, and then everyone else.
  • Traditional TV has passed its peak, but TV won't die.
  • The next big thing isn't smartwatches or glasses or even virtual reality.
  • And much more.


Business Insider IGNITION PT 전문은 아래와 같습니다.

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Source : Business Insider

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